CASE STUDY AQUALISA QUARTZ

As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. We use cookies to give you the best experience possible. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Our Company Welcome to the world of case studies that can bring you high grades! Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.

Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. Similarly, plumbers will help convince developers by suggesting the new product. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. There also must be an incentive for these people to devote their time. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment.

The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Remember me on this computer. Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics.

case study aqualisa quartz

The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. As a result, I think that plumbers have a huge influence on the showers choice.

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Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. The problem is not that sales are low, but the reasons why sales are not as expected. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. The primary customer of trade shops are plumbers. First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product.

The demonstration and presentation will be done by plumbers who used the product before. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.

MBA Case Analysis & More Marketing – Aqualisa Quartz

Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Some of the reasons are related to distribution channel, promotional strategy and positioning of the product. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Strategic brand management 4th edition. Click here to sign up.

Aqualisa Quartz | Case Study Template

Strategic Marketing Management Student Name: The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

case study aqualisa quartz

There also must be an incentive for these people to devote their time. The case implies a time constraint of Just a few years before competitors introduce a similar product. How about receiving a customized one?

quattz

Welcome to the world of case studies that can bring you high grades! Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the quadtz of the product.

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As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers.

case study aqualisa quartz

Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.

Our Company Welcome to cse world of case studies that can bring you high grades! Help Center Find new research papers in: Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of aqhalisa get their plumbers to install the Quartz.

Aqualisa Quartz

Skip to main content. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will quuartz total given 50 cities in the U.

Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category.