Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective. Companies of the Year Learn More. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube. The approach was certainly quantity over quality which social media advocates will recognise. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing.
The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. By continuing to browse you are confirming that you are OK with this. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling. So, for as long as case study films are necessary, agencies may as well strive to get them right. The approach was certainly quantity over quality which social media advocates will recognise. Mark Tutssel, the jury president, described it as “the perfect film”.
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History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign
If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. One of the writers behind the Old Spice campaign Jason Bagley said.
Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on to be hailed as one of the most popularever viral campaigns. This case study for Ikea falls into the latter category. This then leads us to another lesson. Otherwise, we’ll assume you’re OK to continue. At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded as manipulative, the Old Spice narrative is all the more compelling.
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Case Study: Old Spice Response Campaign
Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Register Now Why Register? We won’t share your information with other parties and won’t spam your mailbox. Sign up to lod weekly newsletter Thanks for signing up. You can change your cookie settings at any time. But just like advertising itself, case study films are going nowhere.
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Some people think the videos are, at best, a distraction and, at worst, a distortion. Be Everywhere Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences.
The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign.
Wieden+Kennedy’s Old Spice case study – We Are Social
Here’s our collection and analysis of some of the best case study videos we’ve seen to date. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. Savvy bloggers know this marketing secret caae that is to keep the content pumping. Digital Communications Manager Grade kennedt Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.
Case Study: Old Spice Response Campaign | D&AD Awards | Advertising Case Study | | D&AD
Need help with getting stuff done? The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page. Click here to find experts on social media marketing. There was an error. Watch the original here. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.
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