CASE STUDY AQUALISA QUARTZ

The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand. Would you like to get a custom case study? The possible customer base ranges from a minimum of 53, to a maximum of , units sold annually. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: The primary customer of trade shops are plumbers. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.

In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. Simply a Better Shower. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product.

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Aqualisa Quartz | Case Study Template

Consequently, the real problem here is how to boost sales. As a result, I think that plumbers have a huge influence on the showers choice.

case study aqualisa quartz

Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category. There also must be an incentive for these people to devote caze time. Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled.

The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism stuvy technologically new products — at least for Quartz. The primary customer of trade shops are asualisa. Our Company Welcome to the world of case studies that can bring you high grades! Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers.

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Enter the email address you signed up with and we’ll email you a reset link.

Aqualisa Quartz

The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. With each plumber installing showers a year, a single instance of a plumber using the Cas translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations.

Welcome to the world of case studies that can bring you high grades! Sales will automatically be increasing by getting plumbers to select Quartz quuartz this consumer segment.

case study aqualisa quartz

Remember me on this computer. For this reason, Aqualisa will give a free product to those of consumers. Log In Sign Up. The problem is not that sales are low, but the squalisa why sales are not as expected. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.

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Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions.

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.

case study aqualisa quartz

Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. Many factors reduce the risk of this strategy.

Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Marketing1 Day 4 for Class. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.

Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.

(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. The demonstration and presentation will be quratz by plumbers who used the product before. Strategic brand management 4th edition.