Mrkt Group 6 Zee Telefilms Documents. The promoters directinvolvement in the day-to-day business is a positive signal not only to the markets, but all and sundry, said a media analyst with aforeign brokerage firm. Product details Share this page: A Mumbai based company it Strategies for competitive advantage Business. Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us?

Competitive Strategies And Environment Business. All fields Reference no. Zees TRP rating of 4. In one such tape the defense minister was shownaccepting a huge bribe. Zee Telefilms a Fighter Documents. The case provides an insight into how Zee managed to regain its position through its effective competitive strategies.

case study zee telefilms competitive strategies

However, inZee revamped its music channel and renamed it as Zee Music bringing it under the Zee umbrella. With TRPs slipping and soaps ruling the roost again like in daysof yore, Star is going to cut down the frequency of KBC from four episodes teoefilms three on weekdays from next month. In JuneZee ventured into film production, releasing Bollywoods first corporate film Gadar.

Zee Telefilms’ Competitive Strategies | Marketing Case Studies

According to a report on its website Zee remained the leader in regional viewership too Refer Exhibit IX for a competotive of Zeesregional reach. Catering to the needs of the vast Hindi-speaking Indianaudience, Zee TVs popularity grew by leaps and bounds during the period to Analysts felt that host Anupam Kher[16] could not possibly compete with the huge fan following of Amitabh Bachchan.


Zee bought these tapes from Tehelka and telecast them on all its channels for four days consecutively. In October Aaj Tak still ruled as the number one news channel. After its success in the domestic market, Zee, in ventured into the overseas market to tekefilms the NRI audience. At this same time, KBCs game fever also came onto a downslide.

case study zee telefilms competitive strategies

Mrkt Group 6 Zee Telefilms Documents. As a company, we are definitely far.

My account New to The Czse Centre? Yogesh Radhakrishnan, business head, Zee Cinema and Special Projects Manager, ZeeNetwork said, The Indian film industry is now a global phenomenon with a fan base that extends not only to Indians, but todifferent nationalities of the world.

Zee Telefilms’ Competitive Strategies

Sony was successful ingenerating curiosity from the viewers through its pre-launch and post-launch campaigns. The objectivewas to provide the viewers a blend of international and local channels. This sprucing up was expected to increase the TRP of all itschannels. Zee TV readies to telefulms battle with Star; and it is better armed Now, www.

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In the course of time Zee News became quite popular grabbing a high. Straregies of the situation, Zee evolved a revamping strategy, while its creative heads began simultaneously planning for improvedprogramming content on their sfudy. Tax ID No Other Income 3. As a defense against Sony’s capturing of female viewership through Jassi Jaisi Koi Nahi,Zee launched a completely women-orientedserial called Astitva in Sony followed a fool-proof marketing strategy for this new launch.

case study zee telefilms competitive strategies

We are definitely trying to improve and work on the programming to raise the ratings of Zee TV itself. A media report said that within a month of its launch, Aaj Taks viewer ship shot up nearly five times. Zee recorded unprecedented success during the initial years of its launch They filmed their corrupt activities through secret cameras.


Subhash Chandra ChandraZees Chairman, then decided to personally take charge of Zees daily operations.


Zees major concern after the partnership was to increase its viewership compared with its main rival, sony. This confirmed the fact that Zee had succeeded inattracting a large viewer response to its Awards show. Subhash Chandra, one of India’s leading entrepreneurs, who sought to create a revolution by facilitating the convergence of media and communication with a mirror into the common man’s life and ways, created Zee Telefilms Limited in October This enterprise was to act as the chief content provider for Zee TV – India’s first Hindi satellite channel.

Until lateZee was riding on the wave of its stratfgies. Zee and Turner form distribution joint venturewww. Zee plans to set up film distribution network overseas, www. Please find below the full details of the product you clicked a link to view. Published on Mar View Download 1.