E-CHOUPAL CASE STUDY ANALYSIS

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Privacy Policy Designed by Smitinfotech. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. ITC gains as intermediaries are removed, and transportation costs decrease. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Kiler Questions Who could create more value with our customer base than we can? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. ITC gains as intermediaries are removed, and transportation costs decrease. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Case Studies – ITC eChoupal

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Privacy Policy Designed by Smitinfotech. ITC also uses e-Choupal as a medium to advertise consumer products. The e-Choupals are operated by a e-choypal operatorwho also doubles up as an ITC salesman.

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e-choupal case study analysis

Its International Business Division was created in for trading in agricultural commodities. ITC analywis as intermediaries are removed, and transportation costs decrease.

Why is it Innovative.

e-choupal case study analysis

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. How do we know it is effective?

Farmers using e-Choupal on an average receive 2. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. This can be exchanged for other ITC products. Copyright The DeSai Group.

Case Studies

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC e-chohpal setting up new e-choupals. Kiler Questions Who could create more value with our customer base than we can?

They also handle the physical transportation of the goods and earn a commission on it. Web-enabled real time data on crop prices provide the farmer e-choupql the market prices for their produce.

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e-choupal case study analysis

How do we know when we achieve our goals? The e-Choupal also provides other information to the farmer, including crop-prices, wtudy and knowledge on scientific farming techniques. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

A farmer can visit the kiosk and show a sample of etudy produce to the sanchalak, who gives him a quote. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.