Such companies take orders and market their products on the e-choupal Website Access to case studies expires six months after purchase Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. ITC eChoupal Initiative case study. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases.

The e-Choupals are operated Indeed, tens of millions of Indian farmers are suffering. Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields. Itc E-Choupal Case Study. Itc E-Choupal Case Study The ethical issues in this case This article has been written in partnership with ITC Limited.

Itc E Choupal Case Study Analysis

The e-Choupal Initiative Case Solution, Its International Business Division was created in for trading in agricultural commodities. Itc E Choupal Case Analysis A case study on Rural Marketing Initiative Why is it Innovative. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

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Case Studies – ITC eChoupal

Corporate Social Responsibility in Follow us facebook twitter instagram youtube. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Itc E-Choupal Case Study. Yet the farmers are free to csse to anybody and are not tied down to ITC with any written contracts.

Itc E Choupal Case Study Analysis

There is a strategic element to this initiative. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

Privacy Policy Designed by Smitinfotech. Harvard Case Study Analysis This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided R with an effective marketing vehicle. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

This large-scale intervention in water stewardship covers 45 districts across 12 states studj has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.

itc e choupal case study summary

E-choupal made use of By establishing a direct link between the farmer and ITCe-Choupal Subscribe to this RSS feed. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. ITC E-choupal Analysis – scribd. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.


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Case Studies

For Kishore, the results are evident. This article has been written in partnership with ITC Limited.

itc e choupal case study summary

Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer. Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1. Farmers using e-Choupal on an average receive 2.

ITC’s e-Choupal initiative began by deploying Visit us on Facebook to stay updated with the latest positive stories! In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Copy of IT Case Study: