JETBLUE AND WESTJET A TALE OF TWO IS PROJECTS CASE STUDY SOLUTION

But JetBlue had also experienced similar customer service debacles in the past. Both WestJet and JetBlue previously used a system designed for start-up airlines with simpler needs. Airlines such as WestJet and JetBlue promote low-cost and high-efficiency carriers by giving extremely competitive fares and outstanding customer service. Newer Post Older Post Home. Hundreds of thousands of bookings for future flights that were made before the charge over were inaccessible during the file transfer from Calgary to Oklahoma. In February , JetBlue tried to operate flights during a blizzard when all other major airlines had already canceled their flights.

It should also include all external factors such as a change in company direction or a change of technology direction. They recognize that even subtle changes in the values for these numbers can have a huge impact on the total risk of the project. But compared to WestJet, the company was extremely well prepared to handle problems and risk such as these. Upgrading reservations systems carries special risks. The files still cannot be access for a period of time thereafter, because Sabre had to adjust the flights using the new system.

Later on in the project, the loss of the functional analyst has a smaller potential impact for the project.

jetblue and westjet a tale of two is projects case study solution

fase Most people value their own sense of self-worth and they believe that their ability to meet their personal commitments is a part of the admirable part of their self. The risk of a functional analyst leaving is greatest in the initial phases of the project when they are intensively interacting with the customer.

However, later in the project they may not have much input and therefore aren’t a risk if they leave.

jetblue and westjet a tale of two is projects case study solution

In FebruaryJetBlue tried to operate flights during a blizzard when all other major airlines had already canceled their flights. But compared to WestJet, the company was extremely well prepared to handle problems and risk kf as these. JetBlue also sold smaller numbers of seats on the flights that did take off that day.

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JetBlue and WestJet: A Tale of Two IS Projects Assignment

Technical risks can be controlled by moving them forward in the project so that they are proven out nearly immediately. On the other hand, JetBlue make its switch on Friday night because Saturday traffic tends to be low. Not every mitigation tape needs to involve money. Hundreds of thousands of bookings for future flights that were made before the charge over were inaccessible during the file transfer from Calgary to Oklahoma.

The loss of a key team member may have a low probability; however, the impact to the westhet can be great. Reservation system for these airlines are so important that when these companies need to make sweeping IT upgrades, their relationships with customers and studt brands can be tarnished if things go awry. That is, identify all of the risks possible in the project.

Next, inventory can also help control risk. This turn out to be a poor decision, as the weather conditions prevented the flights from taking off and passengers were stranded for as long as 10 hours.

JetBlue and WestJet: A Tale of Two IS Projects – Case Study Example

For Ad, the critical issue that they face was the transfer of itsfiles containing data on transactions for past WestJet customers who had already purchased flight, from its old reservation system serves in Calgary to Sabre servers in Oklahoma. Simply getting a verbal, personal commitment to finish the project is often enough to further reduce the probability that a person will leave during the project.

The airline sent apology letters, offered flight credits to customers and bolstered call center with temporary staffers. Newer Post Older Post Home.

Each risk should be evaluated based both on its probability and on the impact that it would cause if it happens. If the project is working with a new technology, is using a new development methodology, or even if there are new, relatively unknown team members, these need to be listed as potential risks to the project.

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That step happens later. The files still cannot be access for a period of time thereafter, because Sabre had to adjust the flights using the new system. The other factor to evaluate when looking at a risk is its duration–how long that it can have a potential impact on the project. From a customer perspective, only one of two things can happen: In order to get a consistent number for all of the risks, multiply the probability which should be per interval of duration by the impact and finally multiply that by the duration.

The resulting number is a single number, a risk quotient, which can be used to prioritize risks within the project.

jetblue and westjet a tale of two is projects case study solution

The goal is to collect all the risks. Last but not least, they need to have experience with technology to deal with the risk. These problems peojects both of the airlines operational activities and decision making to change their initial carrier which had started out as a system designed for smaller start-up airlines to a better carrier.

The project size is indicated by cost, time, number of organizational units affected, and issue of organizational complexity.

It is structured, defined requirements run lower risk. For instance, netblue the greatest risk is personnel turnover as it usually is then, the probability may have to be evaluated more objectively. Although precision in the estimating process is useful it’s not essential. As the carries grew, they needed more processing power to deal with increasing numbers of customers.

Now that risk quotient for the various risks is identified, it’s possible to prioritize the risks for the project.