LULULEMON CASE STUDY SWOT

It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. One of the reason why the days inventory is high compare to its competitors is that Lululemon Athletica Inc. It has come across as a mature firm looking forward to bring out products based on tested features in the market. This is one of the major limitations of SWOT analysis. Weakness are the areas where Lululemon Athletica Inc. Similar products at Nike or Under Armour sell for much less. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.

The Business lululemon athletica designs, manufactures, and distributes athletic apparel. Article continues after advertisement Investment in Research and Development is below the fastest growing players in the industry. As more people around the globe become fitness-conscious, this should allow lululemon to continue to grow. Fit for Solid Gains in the Long Run. While sales are expected to continue to grow at a nice clip in the coming quarters, as they have for a few years now, the question is whether the company can boost profitability at the same time, after posting a few years of relatively flat share-net figures. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. The matrix is only a starting point for a discussion on how proposed strategies could be implemented.

Conclusion We think lululemon has a solid growth story, thanks to its premium brand image and anticipated expansion in North America, Europe, and Lululempn. This approach also suffers from one major drawback – it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.

Not highly successful at integrating firms with different work culture. While costs associated with product development and geographic expansion may temper earnings growth, we still look for share net to rise at a double-digit pace this coming year, which should help to push the share price higher. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.

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It offers its lines of apparel and accessories for women, men, luluelmon female youth. The lululemon brand is fairly strong in the retail world, and management is trying to leverage this strength into higher sales and earnings. Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors.

More than just recommendations, Value Line provides the rationale behind its picks for greater understanding.

Amazing Business Data Maps. Business prospects at lululemon athletica LULU appear to be strengthening. Init plans to open an additional 11 international stores, and further accelerate this growth next year. The company, based in Vancouver, Canada, was founded inand now has roughly 11, employees worldwide.

As of January 31,lululemon operated company stores located in the U. Similar products at Nike or Under Armour sell for much less.

lululemon case study swot

We think swor has a solid growth story, thanks to its premium brand image and anticipated expansion in North America, Europe, and Asia. The focus will be on running, training, and yoga as it diversifies its staple offerings and builds out its seamless program. The company can face lawsuits in various markets given – different laws and continuous fluctuations regarding product standards in those markets.

lululemon case study swot

New studh in the consumer behavior can open up new market for the Lululemon Athletica Inc. The company tries to differentiate its products through the development and use of technically advanced fabrics and innovative functional features.

Growing Lululemon: A SWOT ANALYSIS by Katelynn Havener on Prezi

The matrix is only a starting point for a discussion on how proposed strategies could be implemented. MIT Press, O. The overall casualization of American culture has made it more acceptable to wear casual clothes just about anywhere. Fiscal First Quarter Dow 30 Earnings: This should allow the company to continue to repurchase shares in the swog quarters, helping support growth studu share net.

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But the company has thus far had only marginal success in expanding its image past this demographic.

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Lululemon Athletica Inc.

Since the company spends a significant amount of time and money investing in research and development, in order to develop leading-edge fabrics for its apparel, prices are somewhat higher for its products than for those of many of its competitors.

SWOT Analysis: lululemon athletica inc.

Lower inflation rate xase The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc.

There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies. Facing – External Strategic Factors The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. Automation of activities brought consistency of quality to Lululemon Athletica Inc.

SWOT is a static assessment – analysis of status quo with few prospective changes. Its healthy lifestyle inspired athletic apparel is marketed under the lululemon athletica and ivivva brands.