OLD SPICE CASE STUDY WIEDEN KENNEDY

Its success went beyond the wildest dreams of agency and client with 5. Join over 25 million other readers that have been educated and inspired to transform their life and business. This case study for Ikea falls into the latter category. Click here to find out more about Contagious membership. We have placed cookies on your computer to help make this website better. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?

Click here to find experts on social media marketing. Join over 25 million other readers that have been educated and inspired to transform their life and business. Mark Tutssel, the jury president, described it as “the perfect film”. Some people think the videos are, at best, a distraction and, at worst, a distortion. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.

Tap into large networks by giving them kennecy attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter.

Old Spice Case Study by Madeleine Wilson on Prezi

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Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.

It makes the whole thing easier to swallow. Here’s our collection and analysis of some of the best case study videos we’ve seen to date.

Click here to find out more about Contagious membership. Looking for a new job? Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football sudy called Isaiah Mustafa was drafted in to save Old Spice from oblivion.

old spice case study wieden kennedy

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old spice case study wieden kennedy

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old spice case study wieden kennedy

The approach was certainly quantity over quality which social media advocates will recognise. By continuing to browse you are confirming that you are OK with this.

Watch the original here. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Click here to find experts on social media marketing. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.

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Become a Campaign Member. Promising women he was “the man your man could smell like”, the towelclad hunk fronted what would go on kennecy be hailed as one of the most popularever viral campaigns.

History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign

Sign in to Your Account or Register. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. The number of Facebook fans rose ninefold. Sign In to Your Account Username: Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?

One of the writers behind the Old Spice campaign Jason Bagley said. Savvy bloggers know this marketing secret and that is to keep the content pumping.

This case study for Ikea falls into the latter category.